When it comes to retail store fixtures and equipment, one of the most iconic and important items is the mannequin. For generations, mannequins have been used in stores worldwide, from small boutiques to high-end designer retailers. Not only are they aesthetically pleasing, but they also serve a wide variety of useful functions that no retail space should be without.
Mannequins offer a number of advantages for store displays. Primarily, they can help customers visualize the look and fit of clothing and other products. Mannequins make it easier for shoppers to get a true sense of how an item of clothing looks on a person. This visual stimulus can help garner more attention and interest in products, which could ultimately lead to increased sales.
Retailers can also take advantage of mannequins to showcase accessories such as jewelry, watches, and handbags. By combining multiple items on a single mannequin, retailers can create visually appealing window displays and attract customers into the store.
Finally, mannequins can be easily moved around a store, allowing retailers to quickly adjust displays as new merchandise arrives. As trends come and go, retailers can easily switch out their mannequins to reflect current fashion styles.
Mannequins come in a variety of styles, shapes, and sizes. Traditional mannequins are generally made from a plastic-like material and feature realistic body proportions and facial features. Drop-waist mannequins do not have facial features and often feature exaggerated body features. Abstract mannequins are commonly used to portray fashion statements that wouldn’t necessarily be seen on a real person. Finally, adjustable mannequins feature movable parts and jointed arms, allowing retailers to manipulate the mannequin to demonstrate different clothing pieces or poses.
No matter what style of mannequin is chosen, retailers should keep in mind how the mannequin complements the store’s overall style. This can help ensure that the mannequins are both attractive and effective in showcasing merchandise.
Mannequins are an essential part of any retail store's fixtures and equipment, whether a small boutique or a high-end designer retailer. They can help customers envision how clothing fits on a body and enable retailers to create attractive displays that grab the customer’s attention. With the many styles of mannequins available, it’s easy for stores to find the perfect mannequin to match their unique style.
